Branding/Targeting/Attracting – Now is the best time to get the best Insurance Agents in the door
November 2, 2009
Daniel Amos, CEO of Aflac, reports that sales volume is increasing and hiring is starting to happen again.
There are Insurance Agents and Professionals on the market who are ready to come work for you. But, just as importantly, there are successful agents out there who are still employed.
Combining your efforts to advertise your employment brand, target the best people, and get your message to them is more important than ever.
One thing I see too often is a company trying to segment those 3 things – branding, targeting, and attracting – and treat them as seperate investments and even cutting out budget for one or two. The problem is, they all work together to produce the result of your company having the best employee working for you.
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