The Power of Engaging Your Fans
August 26, 2009
The website Inside Facebook (www.insidefacebook.com) has reported the Kohl’s was able to gain over 350,000 Facebook fans in one weekend after running an engagement ad on Facebook’s News Feed.
If Kohl’s can do it, why can’t you? Providing a forum for your fans to gather and discuss your business (like creating an online community or a Facebook page) is a great start. But engaging those fans is the next step. There are probably a lot of people out there who love your company, your products, or your services.
There are a lot of ways to creatively market your company. The internet has opened the door to anyone who wants to come out to play to compete with companies with larger budgets. It’s an equalizer.
Engaging fans is a cost-effective, track-able, easy way to increase your brand recognition.
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