Professional Services Sector Shows Jobs Growth
November 6, 2009
Professional Services industries are seeing improvement – especially in the sales driven industries.
- Categories: Employment Outlook, Industry Trends
Increasing Work Loads at Insurance Companies Amplifies the Need to Have the Best People on Board
November 3, 2009
The Independent Insurance Agents & Brokers of America released its “2009 Best Practices Study” in October. Notable in the report was that at larger agencies (revenue of over $5 million), the number of employees increased by four people on average. At agencies with revenue under $5 million, the total number of employees remained unchanged, according to the report.
“This year’s study indicates that the Best Practices Agencies, overall, continue to perform well despite facing some challenges in soft market conditions,” Madelyn Flannagan, IIABA’s vice president of agent development, education and research, said in a statement.
- Categories: Uncategorized
Branding/Targeting/Attracting – Now is the best time to get the best Insurance Agents in the door
November 2, 2009
Daniel Amos, CEO of Aflac, reports that sales volume is increasing and hiring is starting to happen again.
There are Insurance Agents and Professionals on the market who are ready to come work for you. But, just as importantly, there are successful agents out there who are still employed.
- Categories: Uncategorized
Address Criticism and Create New Fans
October 29, 2009
In a recent Las Vegas Sun article, casinos took the spotlight on how some of them are using social media to engage the “Long Tail” of customers instead of just focusing on the big spenders.
http://www.lasvegassun.com/news/2009/oct/26/saving-face-online/
- Categories: Uncategorized
Be Careful, Targeting = Disqualifying, not Qualifying
October 20, 2009
According to Labor Department statistics, there are currently about 6.3 unemployed workers for every job opening in the United States, on average. To put that in perspective, there were 1.7 unemployed workers for every job opening as of December, 2007.
This is certainly good news for employers. The opportunity to find great talent hasn’t been better in a long time – at least since the last time unemployment was this high in 1982.
- Categories: Uncategorized
Local Online Advertising vs. Targeted Online Advertising – A Question of Relevancy
October 19, 2009
Although global Internet advertising revenue dropped 5% in the first half of 2009, in its new report “2010 Outlook: Local Interactive Advertising”, Borell Associates estimates that local interactive revenue will hit $14.2 billion in 2009 and $14.9 billion in 2010 – 12% and 5% growth, respectively.
The logic behind this trend seems, on its surface, to be straightforward and simple – companies are choosing to shift their online spend, whether for marketing, recruiting, or advertising, into local avenues to target potential business partners, employees, and customers who, one would assume, would be the most relevant since they are close by (geographically).
- Categories: Uncategorized
The Power of Engaging Your Fans
August 26, 2009
The website Inside Facebook (www.insidefacebook.com) has reported the Kohl’s was able to gain over 350,000 Facebook fans in one weekend after running an engagement ad on Facebook’s News Feed.
If Kohl’s can do it, why can’t you? Providing a forum for your fans to gather and discuss your business (like creating an online community or a Facebook page) is a great start. But engaging those fans is the next step. There are probably a lot of people out there who love your company, your products, or your services.
- Categories: Uncategorized
Fans are Fans
August 21, 2009
In a Wall Street Journal article titled “The Fans Know Best”, Utpal M. Dholakia and Silvia Vianello write in depth about the importance of taking advantage of the rise of social media, online communities and forums, and blogs to allow fans to discuss what they like and dislike about your company – and yes, if they are participating in the forum, they are “fans” – anything negative should be viewed as feedback to help make your company better for the customer.
Full article:
- Categories: Uncategorized
Is Your Billboard on a Highway, or a Side Street?
August 20, 2009
In a Wall Street Journal article titled “Beyond Job Boards: Targeting the Source”, Joseph De Avila writes:
“For many Americans looking for work, the first stop is an online job board. Now job seekers are finding that prospective employers increasingly are looking elsewhere to find new hires—the companies’ own Web sites. To draw more applicants to their sites, companies such as software makers Intuit Inc. and Adobe Systems Inc. are revamping their online career pages, including making them more interactive by adding videos and employee profiles. Companies also are trying to reach job seekers through social media sites such as LinkedIn, Facebook and Twitter. Sodexo Inc., which provides food services to institutions, offers online “widgets” at its Web site, which send alerts to job hunters’ computer screens when the company has new openings.”
- Categories: Uncategorized
You wouldn’t put a Billboard in the Basement, would you???
August 18, 2009
According to a CareerBuilder.com survey, 22% of workers laid off during the past 12 months have found work at smaller firms.
Small Businesses have the opportunity to attract talent at a rate that is competitive with the biggest firms out there. This is great news, if you have a plan in place to make sure they know who you are, what your company does, and why it’s a great place to work. Attracting talent is a matter of creating a great message and making sure people see it.
- Categories: Employment Outlook